Social Media Manager

Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred About the Role At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms. This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact. You’ll manage and grow the brand across: • LinkedIn • Instagram • TikTok • Facebook • X (Twitter) • YouTube You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence. If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit. What You’ll Own Social Media Strategy & Growth Develop and execute a social media strategy aligned with marketing and business goals. • Build platform-specific growth strategies • Define KPIs for: • Engagement • Reach • Audience growth • Website traffic • Leads and conversions • Build and manage social media content calendars • Identify emerging trends, formats, and content opportunities • Continuously test and refine the strategy based on performance Content Creation & Publishing Create compelling, platform-native social content. • Write and edit: • Social posts • Hooks • Captions • Threads • Short-form copy • Repurpose long-form content into social-first formats • Adapt content for different platforms and audiences • Collaborate with designers and video editors on multimedia content • Maintain consistency across brand voice, messaging, and visual identity • Schedule and publish content using tools such as: • Hootsuite • Sprout Social • Buffer • HubSpot Community Management & Engagement Own day-to-day audience engagement. • Monitor: • Comments • DMs • Mentions • Tags • Audience conversations • Respond professionally and promptly • Start and participate in relevant conversations • Build stronger relationships with followers and community members • Amplify relevant user-generated content (UGC) • Escalate customer service or reputation concerns when appropriate Social Campaign Execution Support and execute social campaigns around: • Product launches • Events • Brand initiatives • Promotions • Partnerships Collaborate with paid media teams to align organic and paid social strategies. Support: • Influencer collaborations • UGC campaigns • Strategic partnerships • Social promotions Analytics & Performance Optimization Track what actually works — and use those insights to improve future content. Monitor: • Engagement • Reach • Impressions • Follower growth • Website traffic • Leads • Conversions • Content performance Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends. • Prepare weekly and monthly performance reports • Conduct content and campaign A/B tests • Identify top-performing formats and topics • Recommend improvements based on data • Adjust content strategy based on audience behavior Cross-Functional Collaboration Work closely with: • Marketing • Content • Design • Video • PR • Customer Support • Leadership Share audience insights and social performance learnings to improve: • Messaging • Campaigns • Brand positioning • Content strategy What Makes You a Strong Fit You: • Understand that each social platform requires a different content approach • Know how to create content people actually want to engage with • Have strong instincts for hooks, storytelling, trends, and digital culture • Can balance creativity with performance data • Understand the difference between vanity metrics and meaningful growth • Are comfortable engaging directly with audiences • Can manage multiple channels without sacrificing consistency • Stay current with changing algorithms, formats, and platform trends • Are proactive, organized, and comfortable moving quickly Required Experience & Skills • 2+ years of professional social media management experience • Hands-on experience managing multiple platforms, such as: • LinkedIn • Instagram • TikTok • Facebook • X (Twitter) • YouTube • Strong writing, editing, and social copywriting skills • Experience building and maintaining content calendars • Experience with social scheduling and analytics tools such as: • Hootsuite • Sprout Social • Buffer • HubSpot • Familiarity with: • Canva • Adobe Creative Suite or similar design tools • Strong understanding of: • Social engagement • Audience growth • Content optimization • Platform analytics • Strong written and verbal English communication • Ability to work independently during U.S. business hours Nice to Have Experience with: • SaaS • E-commerce • Agencies • Professional services • Founder-led or personal brands • Influencer marketing • UGC campaigns • Paid social advertising • Brand reputation management • Social media crisis management • Short-form video strategy • Lead generation through organic social What a Typical Day Looks Like You might: • Review comments, DMs, mentions, and audience activity • Write and schedule upcoming social posts • Identify trending topics and content opportunities • Collaborate with designers or video editors on creative assets • Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube • Engage with followers and relevant accounts • Review analytics and identify high-performing content • Optimize upcoming posts based on performance • Update reporting dashboards • Plan upcoming campaigns and content calendars In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth. Key Metrics for Success • Engagement rate and engagement growth • Relevant follower/subscriber growth • Reach and content visibility • Website traffic from social channels • Leads and conversions generated from social • Community response time • Quality of audience engagement • Campaign and content performance • Consistency of publishing • Continuous improvement in social performance Why This Role Stands Out • Full ownership of social media execution and growth • Opportunity to manage multiple major social platforms • Direct collaboration with marketing and leadership • Strong creative freedom backed by performance data • Opportunity to influence brand positioning and audience growth • Fully remote environment • Clear growth opportunities into: • Senior Social Media Manager • Content Marketing Manager • Social Media Lead • Head of Social • Brand & Community Lead Interview Process • Initial Phone Screen • Spark Hire Intro Video • Video Interview with Pavago Recruiter • Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts • Client Interview with Marketing Leadership • Offer & Background Verification Apply Now If you: • Know how to create content that earns attention and engagement • Understand how different platforms require different strategies • Enjoy building and engaging online communities • Use analytics to continuously improve performance • Can balance creativity, consistency, and measurable growth This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand. #SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork