E-commerce Marketing Analyst

• Role: E-Commerce Specialist – Marketplace & Online Store Operations • Location: Remote (LATAM) • Timezone: 40 hours/week (Overlap with US Business Hours - EST) • Compensation: $1,100–$2,000 USD (depending on experience and AI proficiency) About the Company Our client is a fast-paced e-commerce venture led by an experienced entrepreneur currently launching a new "machine" from the ground up. Having previously found success on Amazon, the business is now pivoting its focus to dominate the Walmart Marketplace. This is a lean, execution-focused environment that values high accountability and the seamless integration of AI to drive growth and operational efficiency. About the Role We are looking for an e-commerce professional who will run our online stores as if they were their own business. You will own our accounts on Amazon, Walmart Marketplace, Shopify, and other emerging channels end-to-end: finding and selecting profitable products, launching and optimizing listings, managing inventory and PPC campaigns, and driving overall sales and profitability toward shared budget goals. This is not a task-execution role. Our founder will not manage your day-to-day. We need someone who sees what needs to be done, makes sound decisions, takes full ownership of results, and communicates clearly—without waiting to be told. Key Responsibilities Product & Platform Management • Strategic Sourcing: Continuously research and identify high-profitability, high-volume products to expand the store’s catalog. • Walmart Marketplace Operations: Manage the end-to-end store presence on Walmart, ensuring listings are optimized and performance metrics are tracked. • Inventory Control: Monitor stock levels and oversee general operations to ensure the "machine" runs smoothly and avoids stockouts. Marketing & Content Creation • AI-Driven Content: Utilize advanced AI tools to generate and post daily organic content designed to drive page growth, followers, and brand engagement. • Paid Media Management: Execute and manage Meta (Facebook/Instagram) ad campaigns to boost sales, overseeing an initial monthly budget of ~$1,000 and scaling alongside revenue. • Growth Tracking: Monitor ad performance and organic reach to optimize the marketing spend and content strategy. Must-have Qualifications • Proactive Problem Solver & Outcome Owner • E-commerce Foundations: 2+ years of e-commerce experience. While Amazon FBA experience is a plus, a deep understanding of digital marketplaces is essential. • AI Savvy: High proficiency in using AI tools for content creation (text, image, or video) and general operational efficiency. This is a non-negotiable part of the daily workflow. • Marketing Literacy: Practical knowledge of Meta Ads Manager (FB/IG) and the ability to manage small-to-medium scale advertising budgets. • Execution Focus: A proven track record of being a self-starter who values efficiency and delivers results in a lean team environment. • Direct experience managing marketplace PPC campaigns with a clear understanding of ACoS, TACoS, ROAS, and keyword strategy. • Strong mastery of e-commerce unit economics (landed cost, marketplace fees, margin, ROI). • Proficiency with research tools (Helium 10, Jungle Scout, Keepa, etc.) and advanced Excel / Google Sheets skills for forecasting and reporting. • AI Proficiency: Ability to leverage AI tools (e.g., ChatGPT, Claude) to accelerate product research, copywriting, listing creation, and operational workflows. • Excellent written English communication skills; professional tone for supplier and marketplace interactions. Who We Are Looking For: Attitude & Work Style • Ownership Mindset: Treats store revenue and profit as personal targets; takes responsibility for results, good or bad, without excuses. • Independent Execution: Plans their own week, sets priorities, and moves work forward without daily supervision or check-ins. • Proactive Initiative: Spots opportunities (new products, new channels, cost savings) and issues (stockouts, suppressed listings, rising ad costs) and acts on them immediately. • Sound Judgment: Knows which decisions to make independently and which to escalate; brings recommendations, not just problems. • Data-Driven & Commercially Minded: Base decisions on margins, conversion rates, and sell-through rather than opinion. • Reliability & Integrity: Meets deadlines, maintains operational transparency, and documents processes clearly. Preferred Qualifications • Category experience in Beauty & Personal Care, health, or supplements (including ungating and compliance documentation). • Experience launching brands on Amazon (Brand Registry, A+ Content, Brand Store, Vine). • Familiarity with TikTok Shop, eBay, or Meta/Social advertising. • Sourcing experience with overseas suppliers (Alibaba/China, LATAM) and managing freight/customs. • Basic visual design capabilities (Canva, Photoshop) or experience managing graphic designers. • Spanish language skills are a plus.