Paid Social Specialist(Meta Ads Specialist)

Role: Paid Social Specialist(Meta Ads Specialist) Hours: Monday - Friday. 9AM - 5PM CST Location: Remote Salary: $1,800–$3,200/month (LATAM/Philippines) | $1,500–$2,550/month (Serbia) We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively. Key Responsibilities Campaign Development and Management: • Develop and manage advertising campaigns using Facebook Ads Manager. • Manage 25+ ad accounts, ensuring optimal structure and performance. • Create compelling ad creatives, including copywriting and image selection. Performance Analysis: • Analyze performance data to drive campaign improvements. • Present detailed campaign performance reports to clients. • Provide data-driven recommendations for optimizing campaign performance. Client Collaboration: • Collaborate with clients to align campaign goals, audiences, and budgets. • Ensure quality assurance for ads, targeting accuracy, and correct landing page links. • Boost organic content on client pages. Meta Pixels Implementation: • Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). • Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. • Define and set up custom conversions to track specific user actions that align with business goals. Custom Audiences and Lists: • Develop and manage custom audiences based on pixel data for targeted marketing campaigns. • Use pixel data to create and update client lists for personalized advertising strategies. Staying Updated: • Stay updated with Meta's advertising practices and updates. • Implement new strategies and tools as they become available to enhance tracking and marketing capabilities. Internal Collaboration: • Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. • Work closely with the creative team for ad creatives development. Requirements • 3-4 years in Facebook advertising campaign management. • Expertise in Facebook Ads Manager and Meta Business Suite. • Experience with Meta Ads Manager for multiple clients. • Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics. • Strong project management and attention to detail. • Analytical skills for data-driven campaign recommendations. • Excellent communication skills for effective client interactions. • Experience in running video ads. • Familiarity with other digital marketing channels (e.g., Google Ads) is a plus. Additional Skills: • Media buying, planning, and creative strategy on Meta platforms. • Proficiency in HubSpot or similar CRMs. • Knowledge of Asana or similar project management software. • Experience with Canva for creative development. • Copywriting and editing skills. Benefits • Remote Work: Work from anywhere—our team is global, and we value work-life balance. • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.