Senior Creative Strategist - DTC / eCommerce

The Role Most agencies treat creative as an output, we treat it as a growth lever. We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands. You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results. You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients. This role is not for someone still learning the fundamentals of performance creative. Your day to day Own the ad creative across a portfolio of DTC/eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives. • Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities. • Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats. • Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers. • Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities. • Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution. • Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative. • Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets. • Contribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative. Requirements What you bring We're looking for someone with: • 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands. • Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform. • A proven track record of developing direct-response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies. • Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging. • Confidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed. Bonus if you have experience: • Working in a performance marketing or growth agency. • Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest. • Coaching or mentoring designers, video editors or other creative team members. • Contributing to creative frameworks, playbooks or process improvements. Benefits Why Right Hook? 💸 Competitive salary: USD $75,000-$85,000 annually, depending on experience. 🌍 Remote-first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines. 🚀 Real ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth. 🥊 A high-performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content. 💡 Mentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.